We helped bring the Ultra Beasts to Earth with a multi-phase global campaign for Pokémon GO, blending real-world stunts with in-game chaos. From influencer sightings to alien newspapers and projection takeovers in LA and London, the story built up to a worldwide “invasion” in November 2022. I led the design of the campaign website — a central hub that pulled players deeper into the narrative while keeping it accessible for new users. The landing page featured a prominent call to action to download the game and gear up for battle, along with a live countdown and real-time event updates. AWARDS: 2023 Shorty Awards -Winner in LIVE EVENTS, Gold in EXTENDED REALITY, Silver in IMMERSIVE, Bronze in GAMING
