A fresh, modern approach to redefine Equinix, a leader in data center solutions, by bridging its technical expertise with a more inviting and human-centric identity. The rebrand embraces an airy, clean aesthetic, moving away from the rigid, corporate look traditionally associated with the industry. A vibrant palette of colors and fluid gradients symbolizes the seamless exchange of information, reflecting Equinix’s role in powering global connectivity. The design language prioritizes openness, clarity, and innovation, ensuring the brand feels dynamic and forward-thinking while maintaining its industry authority.
