To showcase Staples’ powerful printing capabilities, we reimagined The Sign music video, replacing traditional bandmates with Staples Print Advisors. Instead of playing instruments, they’re printing—bringing to life the idea that Staples makes printing as effortless and dynamic as making music. My role in this project focused on designing the posters featured throughout the campaign, ensuring they visually captured the energy, creativity, and high-quality output that Staples delivers. The designs played a key role in reinforcing the brand’s message while adding an engaging and playful visual element to the spots.
